Welcome back, everyone. In today’s post, I’m going to tell you about my very favourite chocolate bar – the (now sadly defunct) Texan.
Produced by Rowntree in the Seventies and Eighties, this delicious treat was basically a hunk of toffee covered in milk chocolate. If you chomped down on this block of awesomeness and pulled away from your teeth, the gorgeously chewy toffee would stretch out as far as your arm could go. Also, if you managed to purchase a fresh Texan at its maximum chewiness, the bar would last for ages. You got proper value in your mass market confectionery in the old days, kids!
Rowntree’s oh-so-clever advertising people used this chewiness to great effect in their campaign for the Texan, producing some of the most memorable ads of my childhood – starring the Texan cowboy who would use his trusty Texan bar to escape various scrapes.
For some unknown reason (probably the same insanity that drove the chocolate industry to change a Marathon to a Snickers), the Texan was discontinued in the Eighties – even though it has since been voted the nation’s favourite ever chocolate bar. Nestle brought out a limited edition Texan about ten years ago but it only lasted a few months. I have no idea why they don’t just bring it back for good.
Here’s my favourite of all the Texan commercials, a wonderful memory and one of the reasons why You Tube is the greatest invention ever.
See you on Monday for the final week of this arduous A to Z Challenge.