Texan #atozchallenge


TWelcome back, everyone. In today’s post, I’m going to tell you about my very favourite chocolate bar – the (now sadly defunct) Texan.

Produced by Rowntree in the Seventies and Eighties, this delicious treat was basically a hunk of toffee covered in milk chocolate. If you chomped down on this block of awesomeness and pulled away from your teeth, the gorgeously chewy toffee would stretch out as far as your arm could go. Also, if you managed to purchase a fresh Texan at its maximum chewiness, the bar would last for ages. You got proper value in your mass market confectionery in the old days, kids!

Rowntree’s oh-so-clever advertising people used this chewiness to great effect in their campaign for the Texan, producing some of the most memorable ads of my childhood – starring the Texan cowboy who would use his trusty Texan bar to escape various scrapes.

For some unknown reason (probably the same insanity that drove the chocolate industry to change a Marathon to a Snickers), the Texan was discontinued in the Eighties – even though it has since been voted the nation’s favourite ever chocolate bar. Nestle brought out a limited edition Texan about ten years ago but it only lasted a few months. I have no idea why they don’t just bring it back for good.

Here’s my favourite of all the Texan commercials, a wonderful memory and one of the reasons why You Tube is the greatest invention ever.

See you on Monday for the final week of this arduous A to Z Challenge.

Kraitt out!




Author: Rob Kraitt

Rob Kraitt and writing partner, the irrepressible Ashley Pannell (creator of the successful video game franchise NAUGHTY BEAR) are possibly the greatest screenwriting partnership never to be produced! Their fairy tale extravaganza BEANSTALK went as far as Tim Burton - but not quite far enough! - and their madcap musical ME AND MY FROG was a winner in the now defunct UK Film Council's 25 Words Or Less Competition. Unfortunately for cinema goers everywhere, these and many other amazing movies never saw the light of a cinema projector. Rob is now an agent at Casarotto Ramsay and Associates Limited in London, representing writing and directing talent; and selling books for film & television adaptation. He has also served on the board of the Film Agency for Wales and participated on panels and masterclasses for the Edinburgh International Film Festival, the Writer’s Guild of Great Britain and the International Screenwriter’s Festival amongst others. He was also part of the BFI’s delegation to Shanghai and Beijing in 2015. Rob started his career as a script editor and consultant for many top film production companies in the UK including Working Title, Focus, Pathé Productions, Miramax and Ruby Films as well as the European Media Development Agency.

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